community-repo/working-groups/marketing/report_5.md

Beta Operations Working Group Report - 5 (14.03.2022 - 21.03.2022)

Marketing Lead : _leetjoy

• Pre-proposal Discussion https://testnet.joystream.org/#/forum/threads/949
• Lead hiring proposal https://testnet.joystream.org/#/proposals/1135

• Working group application thread https://testnet.joystream.org/#/forum/threads/944

  Report:

  This is the 5th report for the Beta Operations Working Group.

  Group

  | Worker ID | Name | Time | Language | Paid | Discord ID |
  | --------- | ----------- | ---------------- | -------- | ---------- | ---------------- |
  | 1 | igrex | UTC+3 | EN/RU | 10$ | IgreX#0267 |
  | 2 | marat_mu | UTC+3 | EN/RU | 10$ | MarikJudo#1899 |
  | 3 | kate_fm | UTC+3 | EN/RU | 30$ | kate_fm#0169 |
  | 4 | adovrn | UTC+3 | EN/RU | | adovrn#1094 |
  | 6 | shtihmas | UTC+3 | EN/RU | | Shtihmas#9582 |
  | 5 | kriptos | UTC+3 | RU | | kriptos#3590 |
  | 7 | kiraskipper | UTC+3 | EN/RU | | Skipper#0353 | | 8 | andybut | UTC+3 | EN/RU | | andybut#3606 |
  | 9 | oskarte | UTC+3 | | | Nata#7679 | | 10 | abramaria | UTC+3 | EN/RU | | Mariia#1653 |

During this reporting period Beta operation workers was paid:
20$ was paid in salary to @igrex, @marat_mu (10$ each)
30$ was paid to @kate_fm for work done as WG Deputy - 10$ in salary and 20$ manually from lead salary (reference https://testnet.joystream.org/#/proposals/1222)

Tasks & Achievements

List of all WG tasks can be found here - https://docs.google.com/spreadsheets/d/1x12bAujENkCSMFVpegQQ-ZRS-JAqlPN4pT27VIqiY7c/edit?usp=sharing
In terms of 46.III-2 ‘New’ Working Group Status summary was made by council @jen4ph - https://docs.google.com/document/d/1k9zqyAgEkLIXYiTxgkEQik5yGIEMULfERVdm3sSb_7g
Past week WG was focused on tasks below.

| Task ID | Name | Task | Progress | Estimate reward* | Info |
| --------- | ----------- | ---------------- | -------- | ---------- | ---------------- |
| 6 | leet_joy, kira_skipper, adovrn | KEYS for Google Ads: content makers | In progress | | https://docs.google.com/spreadsheets/d/18cMYhPGU2OorAxE37amI0iqMmeJ6UG9mz258BxYW3aw/edit#gid=0 |
| 10 | marat_mu, kate_fm, igrex, leet_joy, advorn | research on marketing to attract content makers | In progress | |active participating on research and discussion | | 11 | kate_fm | promo video with Joystream network statistics (April 2021 - February 2022) | Completed | 100$ | https://play.joystream.org/video/15931 | | 14 | kate_fm | deputy 14.03.2022 - 21.03.2022 | Completed | 30$ | deputy salary | | 15 | leet_joy, kate_fm | creating survey to understand our current base of participants | In progress | | developing a survey for Joystream participants to collect data, could be used by Gamma WG later on as onboarding activity |

Estimate reward* - To support quality contributions in Joystream DAO marketing, lead and deputy evaluates the output of the workers individually.
Additional spending proposal will be created for distribution of extra payments to @shtihmas and @marat_mu.

Weekly Summary

Content Creation: Working group continues work on onboarding content (promos, guides). Video with Joystream statistics collected by @tomato was finialized and uploaded by @kate_fm.
Research: Research work is ongoing and summary will be published when significant amount of information will be collected by the working group.
Campaign Management: During this reporting period there were no active advertising campaigns. WG continues to developing keywords list for Google Ads. The first target audience - content makers who want to increase their earnings.
Payments: During this reporting period total of 50$ were paid to the group workers.