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Current conversations about sexuality tend to focus on sexual wellness and self-care. There’s also a feminist thread in conversations discussing sexuality from an equality stance. For example, the term "orgasm gap" was coined to describe the disparity between the sexes in orgasms experienced. You might consider these trends when brainstorming your business branding. However, as generations continue to redefine what sex means to them, the branding options continue to change. With the rise in sextech start-ups, conversations may shift to focus on forward-thinking, tech-savvy solutions to pleasure.

AI is revolutionizing the industry with the launch of smart sex toys that can be controlled remotely. For instance, in January 2023, Lovense integrated ChatGPT API to launch the Lovense ChatGPT Pleasure companion. It can sync the company’s sex toys with the remote app and BLOOM’s audio erotica and can personalize the user experience based on emotional and physical experiences. Moreover, with the growing research on AI technology, the market has witnessed increasing demand for such AI-powered sex toys. Editors also spoke with a sex and relationship expert to better educate readers on how sex toys may enhance relationships and the role that they may play when lovers are apart. We inquired about the best ways to use these sexual devices and matched those qualifications against product specs for each toy listed in this guide.

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