community-repo/working-groups/marketing/report_6.md

Marketing Working Group Report - 6 (21.03.2022 - 28.03.2022)

Marketing Lead : _leetjoy

• Pre-proposal Discussion https://testnet.joystream.org/#/forum/threads/949
• Lead hiring proposal https://testnet.joystream.org/#/proposals/1135

• Working group application thread https://testnet.joystream.org/#/forum/threads/944

  Report:

  This is the 6th report for the Marketing Working Group.

  Group

  | Worker ID | Name | Time | Language | Score | Discord ID |
  | --------- | ----------- | ---------------- | -------- | ---------- | ---------------- |
  | 1 | igrex | UTC+3 | EN/RU | | IgreX#0267 |
  | 2 | marat_mu | UTC+3 | EN/RU | | MarikJudo#1899 |
  | 3 | kate_fm | UTC+3 | EN/RU | | kate_fm#0169 |
  | 4 | adovrn | UTC+3 | EN/RU | | adovrn#1094 |
  | 6 | shtihmas | UTC+3 | EN/RU | | Shtihmas#9582 |
  | 5 | kriptos | UTC+3 | RU | | kriptos#3590 |
  | 7 | kiraskipper | UTC+3 | EN/RU | | Skipper#0353 | | 8 | andybut | UTC+3 | EN/RU | | andybut#3606 |
  | 9 | oskarte | UTC+3 | | | Nata#7679 | | 10 | abramaria | UTC+3 | EN/RU | | Mariia#1653 |

Tasks & Achievements

List of all WG tasks can be found here - Link
Council report 46.III-2 ‘New’ Working Group Status
Previous WG reports: 1 2 3 4 5
Past week WG was focused on tasks below.

| Task ID | Name | Task | Progress | Reward* | Info |
| --------- | ----------- | ---------------- | -------- | ---------- | -------- |
| 6 | leet_joy, kira_skipper, adovrn | KEYWORDS for Google Ads: content makers | In progress | | Link |
| 14 | kate_fm | deputy 21.03.2022 - 28.03.2022 | Completed | | | | 15 | leet_joy, kate_fm, abramaria, adovrn | creating survey to understand our current base of participants | In progress | | Link| | 16 | adovrn | defining potential competitors of Joystream | Completed | | Link| | 17 | kate_fm | research on LBRY (Odysee) | Completed | | Link| | 18 | abramaria | research on potential competitors | In progress | | |

*Reward - To be evaluated according with new WG budget.

Weekly Summary

Content Creation: Working group continues work on onboarding content.
Research: Research work is ongoing. WG started developing survey for screening current base of participants.
@kate_fm has done exellent research on decentralized media platform LBRY, their problems with SEC and its governance system - Link.
@adovrn continues research to defining potential competitors of Joystream and KEYWORDS. Link
Campaign Management: During this reporting period there were no active advertising campaigns. WG continues to developing keywords list for Google Ads. The first target audience - content makers who want to increase their earnings.
Payments: During this reporting there were no payments made due to migration to Olympia.